Wine Rehab … Is It Real?

For years, people have been saying that wine is good for you, that it helps your heart and your immune system and your sex life, and whatever else it does, as if it’s the elixir of the gods. If all this is true, why is there a need for wine rehab?

Is it possible to have too much of a good thing, or is wine rehab just one of those catchy things somebody says on a television show that works its way into everyday speech? Does wine rehab perhaps have a hidden meaning?

What is Wine Rehab?

It turns out that wine rehab can refer to a number of things. A quick Internet search of the term will give you such various results as Alcoholics Anonymous, a new wine brand called “Rehab Wine,” wine cork refurbishing, and Amy Winehouse (the late singer who sang a song titled “Rehab”).

Is Rehab Required for Wine Addiction?

Wine is not generally considered to be “hard” alcohol and it is often overlooked as a potentially addictive substance. The fact is that, even though the concentration of alcohol is lower in wine than it is in harder drinks, consuming enough of it regularly still provides the same addictive results.

Alcohol is very addictive because of the dopamine and endorphins it causes the body to release, and wine causes their release just like other alcoholic beverages. This causes happiness and feelings of general peace and calmness and, when people want these feelings to never end, they tend to overindulge in the things that bring on the good feelings.

There are many different ways to recover from alcohol addiction; everything from quitting cold turkey to joining a twelve-step program. Rehab is one of those recovery options.

Rehab is short for rehabilitation, and it is usually a more-involved procedure wherein a person would go into a rehab center or hospital and basically be locked away until they had broken the addiction, with the help of the staff of the facility who run special recovery programs. Rehab is generally reserved for people with serious addictions that are ruining or threatening their lives or the lives of those around them.

While there are some people who have gone to rehab for addiction to wine, there aren’t really centers dedicated specifically to wine rehab. It’s much more common for people to need rehab for stronger alcohol and drugs.

What is Rehab Wine?

Rehab wine is apparently the brainchild of a wine-swigging socialite on the reality show “Real Housewives of Vancouver.” This person was probably not really a wine expert, but she knew a good name when she heard it, or thought it. To her, “Rehab” was the ultimate name for a wine that could be consumed at any time, day or night, and marketed at AA meetings and rehab centers.

As of now, it appears that the wine does not exist. Whether or not it actually gets made depends on the success of the show and the determination of the wino, or rather socialite, in the show. There has been a fair amount of buzz created from the show, so it’s likely that someone, somewhere, will create Rehab wine.

What is Cork Rehab?

Wine cork rehab is a neat idea that marries recycling with art. Rather than filling landfills with the used corks from your various drinking adventures, you can turn those corks into key chains and other decorative items. The rehab process usually involves painting the corks and adding little touches to them, like chrome or silver.

There are businesses that specialize in cork rehab, and they offer hundreds of products made from old corks. For the do-it-yourselfer or craft enthusiast, it’s pretty easy to decorate and reuse corks. A cork rehab could be as simple as putting a hole in the cork to use it as a fishing bobber or it can be as elaborate as a sculpture made of hundreds of corks glued together—the only limitations are your creativity and how much wine you drink.

What’s the story with the Amy Winehouse song, “Rehab”?

The haunting refrain of the Amy Winehouse song “Rehab”—“They try to make me go to rehab and I say no, no, no”—is perhaps even more poignant because of her untimely and tragic death, which so many people attribute to her known abuse of various substances.

The song was released in October of 2006 and it rose to number seven in the U.K. and number nine in the U.S. on the Billboard music charts. In 2008, the song won three Grammy awards, including “Song of the Year.”  Part of the song’s popularity may be attributed to Winehouse’s well-documented troubles with drug and alcohol addiction.

It’s interesting to note that a simple term like “wine rehab” can have so many different meanings to so many different people. Whether the meaning you choose is an actual rehabilitation program, a wine label, cork refurbishing, or a popular singer and song, it is clear that wine rehab is a popular term that refers to very real programs, ideas, and people.